OnlyFans has evolved into one of the most dominant platforms in the creator economy, with substantial growth in users, content volume, and monetization opportunities. This report presents verified OnlyFans statistics as of 2025, based on global traffic, financial filings, and platform-level creator data.
Global User Base and Traffic Metrics
OnlyFans registered over 305 million total user accounts by the end of 2023, reflecting a 27.73% year-over-year growth from 238 million in 2022. As of early 2025, the platform records an average of 252.9 million monthly visits, with 83.99% of traffic originating from mobile devices. The average session duration stands at 4 minutes and 29 seconds, with users viewing approximately 5.52 pages per visit. The bounce rate remains at 43.22%, suggesting moderately high engagement.
The United States accounts for 48.07% of global traffic, followed by the United Kingdom (6.89%), Mexico (5.07%), Germany (4.79%), and India (3.65%). OnlyFans currently ranks #52 in the U.S. and #104 globally by total web traffic.
Creator Landscape and Account Approval
OnlyFans reported 3.56 million active creators in 2025. In February alone, 179,522 new creator applications were received, yet only 36% were approved, signaling increasing selectivity. Historical data reveals significant fluctuations: the lowest approval rate occurred in May 2022 (3.8%), while January 2023 saw the highest number of approvals at 153,179 accounts.
Female creators comprise 84% of the platform, while male creators make up 16%. The average creator age is 29, with most falling between 20 and 40 years old. Gender-based performance disparities are evident: female creators earn 78% more than their male counterparts and post content more frequently (7 times vs. 5 times per week).
Content Volume and Post Dynamics
The platform hosted 51.47 million content posts in February 2025, up from 42.3 million a year prior—indicating a 21.7% year-on-year growth. Custom content is offered by 75% of female creators and 62% of male creators, while 90% of female and 85% of male creators actively message subscribers. Collaboration content is slightly more common among female creators (40%) compared to males (35%).
User Demographics and Behavioral Insights
The OnlyFans user base is 78.9% male, 21.1% female, and predominantly aged between 25–34 years (35.78%). Additional breakdown:
- 18–24 years: 25.54%
- 35–44 years: 17.95%
- 45+: 20.73%
Users identify as 59% heterosexual, 37.8% bisexual or pansexual, and 1.5% gay/lesbian. Notably, 89.5% of users are married, which challenges public assumptions about user intent.
Racial and ethnic composition includes:
- White: 68.9%
- Black: 18%
- Hispanic/Latinx: 6.7%
- Asian/Asian-American: 3.5%
Revenue Performance and Platform Economics
OnlyFans’ parent company, Fenix International Ltd, reported $6.63 billion in gross revenue for 2023, up from $5.55 billion in 2022. Net revenue stood at $1.31 billion, with gross profit reaching $818.7 million. After taxes, the final profit was $485.5 million, representing a 20.9% annual increase.
The platform pays over $5 billion annually to creators, with 300+ individuals earning over $1 million per year. However, income disparity remains stark: the top 1% of creators earn 33% of all revenue, while the median income hovers around $180/month.
Country-Specific Creator Distribution
The United States hosts 1.1 million creators, followed by the United Kingdom (280K), Canada (175K), Australia (140K), and Germany (105K). In the U.S., California (4,761 creators), Florida (3,354), and Texas (3,352) lead by volume. Nevada, however, has the highest creator density per 100K population (31.46).
Wealth inequality appears to correlate with creator density. Countries with higher Gini indices like Brazil (53.3) and Colombia (51.5) report elevated creator-per-million ratios (4,847 and 6,874, respectively).
Platform Governance and Moderation
In February 2025:
- 35,865 accounts were deactivated
- 22,300 posts were removed
- 64 reports were filed to the NCMEC (National Center for Missing & Exploited Children)
- 103 data requests were processed from global jurisdictions
Final Observations
OnlyFans in 2025 stands as a mature, monetized ecosystem within the global creator economy. Despite rising saturation and content inequality, it continues to attract millions of creators and users monthly. With mobile dominance, targeted creator earnings, and evolving regulatory frameworks, the platform remains a top-tier venue for independent digital monetization.